RISE WITH US!
We’re showcasing Greater Victoria as a vibrant hub of innovation, entrepreneurship and creativity.
Victoria Rising is a new cross-sector business and talent marketing platform created to showcase Greater Victoria as an attractive hub of innovation, entrepreneurship and creativity to people who want to work here, do business here or invest here. The platform offers an invitation: Victoria is Rising — Rise With Us!
Victoria Rising is a place-based brand platform designed to communicate Greater Victoria’s unique appeal as Canada’s Creative Capital, where ideas shine, people thrive and entrepreneurs grow.
Marketed across British Columbia, Canada, and the world, Victoria Rising aims to attract the business, investment, and talent our region needs, including essential workers such as doctors and other healthcare professionals. Our goal is to strengthen Greater Victoria’s cultural vibrancy and economic resiliency to meet the challenges of the 21st century with clarity, confidence and a compelling story that strengthens local pride and global competitiveness.
“In Victoria, we were kindly hosted by the superb team at the South Island Prosperity Partnership. I have seen the work they do at close quarters, and it is first-class.”
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Tim Moonen Co-Founder & ManagingDirector, The Business of Cities
Spearheaded by South Island Prosperity Partnership with the support of Global Affairs Canada, VIATEC and the DVBA, Victoria Rising launched in spring 2024 following many months of consultation with more than 400 people, including policymakers, entrepreneurs, designers, engineers, educators and artists, and 12 sector groups.
The free Victoria Rising Brand Toolkit contains professional photos, graphics, stories and videos that you can use to attract talent or promote your business, products or services against the backdrop of a fresh and exciting place-based brand for Greater Victoria. Visit the website and sign up for free to become a Brand Partner for access to more than 800 brandkit assets, including photos and videos you can use in your own campaigns.