In a region known for its natural beauty and vibrant communities, another story is unfolding in Greater Victoria: the rise of the Creative Economy.
Jenny Farkas is the co-founder of the Make Space for Art Society joined South Island Prosperity Partnership’s board in June 2024 to help put local creativity on the map. For her, the region is full of untapped talent and ideas, powered by people who care deeply about their community.
In this Q&A, she reflects on what makes Greater Victoria special, why the Creative Sector can be a stronger economic driver and how the compassion and collaboration she sees every day give her hope for the region’s future.
Q1. What first brought you to Greater Victoria — and what keeps you here?
I moved from Duncan 20 years ago. After 10 years of living in a small community, my spouse wanted us to experience ‘bigger community living’ in her hometown. What keeps me here is the human-scale of this place, and the incredible natural and urban features.
“I am constantly impressed with the sheer number of whip-smart, compassionate people interested in working together to forge practical solutions to economic and social pressures. This is what gives me the most hope.”
Jenny Farkas, SIPP Board Director
Q2. Describe your perfect day living in Greater Victoria.
My perfect day would begin with a dog walk on the ocean-side path in James Bay, a lunch with friends downtown, some time working on projects in my community woodworking shop, and a sunset picnic on Willows Beach.
Q3. What motivated/inspired you to join the SIPP board?
I am a deep collaborator and strongly believe in regional approaches to community and economic development. I had been following/impressed with SIPP’s work for years. I joined specifically to get opportunities in the Creative Economy on SIPP’s radar.
Q4. When you think about the future of Greater Victoria, what excites you most?
I am constantly impressed with the sheer number of whip-smart, compassionate people interested in working together to forge practical solutions to economic and social pressures. This is what gives me the most hope.
Q5. What do you wish more people understood about Greater Victoria’s economy?
I am very focused on Creative Economic Development. Our region is home to a high percentage of talent that is overlooked and under-leveraged. The Creative Sector can be a more significant economic driver than currently understood.
Q6. What’s one local business or community initiative you think deserves more spotlight?
The Aunty Collective Creative Practice Hub (AC). The AC is one of its kind on Vancouver Island – its work starts to chip away at the massive gaps in creative entrepreneurship supports for Indigenous artists and artisans.
Q7. What book, podcast, or idea has influenced your thinking on leadership or community building?
My Grandmother’s Hands by Resmaa Menakem. This life-altering book deepened my understanding of how intergenerational trauma and resilience shape leadership and community connection.
